Most mornings, the White Fisheries team get up in time to visit local fisherman, buy and sell at the Melbourne Seafood Centre and deliver fish flapping fresh by breakfast time to the newly opened White Fisheries outlet in Murradoc Rd, Drysdale.
The opening of the family’s gleaming new wholesale and retail filleting and processing plant is part of a lifelong dream built around the fisheries of Port Phillip Bay.
Dennis White was operating a scallop boat in Port Phillip Bay at the age of 17. Immersed in the fishing industry for many years, Dennis saw the need for seafood to be more readily available to the general public so he took the plunge into retail and wholesale seafood supply.
A small retail outlet founded by Dennis and his wife Mary opened in St.Leonards in 1983. With high demand for fresh local seafood in the area, White Fisheries moved into the wholesale sector, supplying restaurants, hotels, independent and major supermarkets.
Moving forward White Fisheries became actively involved in fishing Port Phillip Bay to shore up supply for their business. Sons Greg and Mick joined the business as it grew. They form integral parts of onshore operations and are also qualified fishermen operating their own vessels for the family company.
Before choosing to establish the new wholesale and retail processing plant in Murradoc Road Drysdale, Dennis investigated a number of options across the Bellarine Peninsula. “The plan is to bring local fisherman and quality catch together at a central point on the Peninsula, within easy reach of Geelong and surrounding towns. Drysdale is central, easily reached and growing.”